NIC PARANOIA

 PHOTO © MICHELE MOLINENGO

PHOTO © MICHELE MOLINENGO


PLEASE, INTRODUCE YOURSELF. WHAT'S YOUR BACKGROUND?

My name is Nic, I'm 20 years old and I'm a visual designer (or cybernetic drug addict). My childhood allowed me to receive strong influences from 90s culture. I am grateful to my past as a die hard comic reader, it still influences my work nowadays.

HOW DID YOU GET INTO GRAPHIC DESIGN?

It's the same vicious circle: first comics, art and visual communication next and graphics at last.

 © NIC PARANOIA

© NIC PARANOIA

 © NIC PARANOIA

© NIC PARANOIA

WHAT IS GRAPHIC DESIGN ROLE IN EVERYDAY LIFE, NOWADAYS?

With the quantity of informations we get daily, the quality is definitely stepped back and not just in the graphic design field. Nowadays everyone can learn to use photoshop without even getting out of the bedroom. We're all getting better. What really makes the difference is the personal taste, like how your influences may contaminate your way to communicate. The audience must be able to "travel" [with your work].

What really makes the difference is the personal taste, like how your influences may contaminate your way to communicate

HOW DO YOU APPROACH A NEW PROJECT? WHAT TYPE OF FEELINGS, THEMES AND EMOTIONS ARE YOU TRYING TO ESTABLISH TO CONNECT WITH VIEWERS?

I think it's important to never limit yourself, never self impose borderlines, the author in the first one who must be happy with is work. I usually prefer non conventional approaches: the more is the impression, the more will be the suggestion for the viewer. Sometimes I get asked the meaning of a visual and I'm like: "Shit, you have to tell me that!". I don't want to be cryptic but everyone, in it's own, can travel with his own mind. What I see is no more right or wrong than what someone else can see.

 © NIC PARANOIA

© NIC PARANOIA

 © NIC PARANOIA

© NIC PARANOIA

DO YOU HAVE A PREFERRED ICONOGRAPHY THAT YOU USE TO GET INSPIRED?

I take a lot from my experience, everything I lived, heared, read, ate, loved and feared. My purpose is to create inputs for the viewers, which is not so easy in a world where everyone is craving for attention. The "how to do it" is always unknown but the purpose is always the same.

 PHOTO © MICHELE MOLINENGO

PHOTO © MICHELE MOLINENGO

 © NIC PARANOIA

© NIC PARANOIA

CAN YOU TELL ME ABOUT YOUR PROJECT "SUGGESTIONS"?

"Suggestions" is a project presented in collaboration with UNOTRE friends club and it essentially develops on the juxtaposition of images that may arouse different emotions for who's watching. They are contrasting images that have no unique interpretation, or to batter say: there's my interpretation but everything is based on people experience and what they can remind you and the sensations they can provoke. They are inputs as I said before.

I NOTICED YOU USE INSTAGRAM STRICTLY TO PROMOTE YOUR WORK, AOVIDING TO GIVE DETAILS ABOUT YOUR LIFE OR PERSONAL FACTS. WOULD TELL ME YOUR RELATIONSHIP WITH THIS PLATFORM AND YOUR THOUGHTS ABOUT SOCIAL MEDIA IN GENERAL?

Like to use instagram as a showcase for my works, from which you can anyway get a glimpse of my personality. People close to me know that, sometimes a graphic can come out from a photo we took together for fun or from something that somebody said. Anyway I prefer to focus on my work rather than posting about my personal life facts, since instagram is not real life. Sometimes it annoys me the continuous adding of new functionality that this platform gets, because that brings you adapt your contents to new formats to fit this new functions. Sometimes even changing them. Social medias are great but the quality must stay above quantity and you don't have to indulge into "like catching" contents that may distract from the real essence of your work.

 © NIC PARANOIA

© NIC PARANOIA

 PHOTO © MICHELE MOLINENGO

PHOTO © MICHELE MOLINENGO

WORKING WITH SO MANY BRANDS AND THEIR COMMUNICATION, IS THERE SOMETHING IN TODAYS PANORAMA THAT YOU FEEL CLOSE TO YOUR PHILOSOPHY OR STYLE?

I like brands that are able to build a strong imaginary around their products and are not just selling a logo, it should be the number one rule for the market but many of them don't get it and only a few make it to create their own audience. At the moment I am following Rayonvert and United Standard, for example, that may be unknown to a lot of people but have their own niche of public anyway. People who get their philosophy and stick with it.


FROM THE MOMENT THAT A LOT OF YOUR WORKS ARE MUSIC RELATED, WOULD YOU LIKE TO TALK ABOUT ITS ROLE IN YOUR WORK? WHAT ARE THE GENRES THAT YOU LISTEN OR INSPIRE YOU THE MOST?

I work 8 hours a day, mostly with my headphones on,. It's clear that many tickles come from music. I listen to everything, a lot of techno lately. It makes me trip.

FUTURE PROJECTS?

My next project is named "VUVUVU". All new graphics. New collaborations, each one of them with a different artist. It will be something bigger than what I did since now.

 

instagram.com/nic.paranoia

DESIGNMichele Molinengo