RAGAZZI NEI PARAGGI

© RAGAZZI NEI PARAGGI

INTRODUCE YOURSELF, WHAT'S YOUR BACKGROUND?

William: 29 years old, from Salerno (Italy). Photographer, video maker and editor-in-chief of a art and culture magazine. After an International Relations degree I've been travelling a lot, studied cinema in London and photography in Milan, where I now live and work.
Guido: 22 years old, from Sanremo. I studied cooking and worked for a year in Italy, Malaysia e England. I always had a passion for visual arts and fashion. Three years ago I decided to relocate in Milan to study e work in the photographic branch.

DO YOU THINK THAT THIS KIND OF EXPERIENCES, VERY DIFFERENT FROM YOUR JOB, CAN SOMEHOW HELP YOU IN IT?

They are life experiences that enriched us, for sure, however they did not influence our photographic work.

HOW DID YOU MET EACH OTHER?

We met two years ago while we were studying at the Italian Photography Institute in Milan. [It's been a] lighting strike.

YOU'RE NOT THE FIRST PHOTOGRAPHIC DUO BUT IT'S NEVER A PREDICTABLE COLLABORATION. WHAT ARE THE REASONS BEHIND IT? COMPLEMENTARITY, NEED FOR WORKING SURVEY...?

First of all we are great friends e we always helped each other in our standalone projects. We have different styles but it's exactly this diversity that contributes to make our works unique and complete at the same time: to be more clear, at the end of work each of has in its own camera the photo the other doesn't have. [Also] sometimes we have to produce photos and videos in a single project, so it's indispensable to work together.

DESCRIBE THE PROJECT "RAGAZZI NEI PARAGGI".

It's a project born by chance after we worked for a long time together during the fashion week of February/march 2017. At the beginning it had to be a collaboration to focus on backstage and street style. Instead, now we are including also non fashion week related works in the project.

“We have different styles but it’s exactly this diversity that contributes to make our works unique and complete at the same time”

WHY THIS NAME?

We don't like to take us too much seriously, so we looked for a name that played on irony and seemed nice. [It's kind of] between an Italian translation of Boyz 'n' the Hood and the name of an indie Italian band. We didn't want to fall in the trap of pretentious names.

FASHION ASIDE, THE PROJECTS LOOKS LIKE FOCUSING ON PEOPLE ALSO.

We are both portrait enthusiasts. We prefer to not linger too much on the fashion element but give space to the person.

© RAGAZZI NEI PARAGGI

FASHION AND PHOTOGRAPHY GO HAND IN HAND. DO YOU THINK PHOTOGRAPHY IS INFLUENCED BY FASHION OR VICECERSA?

Photography and fashion photography in particular are very much influenced by new trends. However sometimes an author can have such an strong visual impact that its photos to may influence the designers themselves. So yes, they go hand in hand.

WHAT ABOUT YOU? DO YOU ALWAYS IMPOSE YOUR OWN AESTHETIC OR TRY TO FIND A FEELING WITH THE BRAND/CLIENT?

We try to preserve our own aesthetic as much as possible, but also meeting the client needs. However, most of the times, the client itself contact us because it wants a product with our style.

DO YOU WORK ONLY BY COMMISSION OR INDEPENDENTLY TOO?

Both commissioned works by brands/magazines and personal projects or projects we decide to take part in.

HOW DO YOU ORGANIZE YOUR WORK?

In every shooting we like to play an active role in the planning, from the mood board to the casting till the location scouting. Then, during the shooting we have so many tools (digital, film, polaroid, vhs...) that we don't find it hard to alternate us in the shooting or filming. Even in post-production we usually work together.

WHAT'S YOUR DREAM COLLABORATION?

We'd like to collaborate with i-D, Dazed, AnOther, Vogue Italia, V Magazine and other magazines with this type of editorial line.

WHAT ARE THE BRANDS YOU LIKE THE MOST OR JUST FOLLOW?

We really like the high end streetwear and would willingly collaborate with: Gosha Rubichinski, Supreme, ader Error, Gucci Balenciaga, Vetements and Prada. We are not asking that much, uh?

FUTURE PROJECTS?

At the moment we are trying to open a creative studio with photographic set, to collaborate with our friends of this industry.

William Frank
www.williamfrank.it
@willyfrank
info@williamfrank.it

Guido Pancotti
www.guidopancotti.com
@guido_pancotti
pancottiguido@gmail.com