How is your team composed?

We are A. and D. and we are the founders. Plus, we have a wide friends circle that works in the art, fashion and music fields and help us out in various way. It’s kind of a fluid collective.

RU is made in Italy (or better to say: in Florence). Why is it important for you to state this? What does it mean at a production level and how does it translate in terms of details?

It is all about knowing who made my clothes, how and where. To specify our production area in the clothing world is for us a field choice, especially in a context where fast fashion is assaulting on desperate and poor zones, making always more tangible damages. Also, Florence is a trademark for its artisan and textile history.

How did you choose the materials for your garments?

Fabric research is for us passion and obsession at the same time. We’ve been working on two fundamental aspects: impermeability and transpiration. The final choice ended up being a particular kind of cotton clad with polyurethane with fantastic technical features of which we fell in love with on first sight. It is produced by a florentine factory, well known for the quality of the fabrics and for being very eco-friendly during all the production (solar panel power supply, EU certifications etc.). Then we moved to Arezzo, looking for a tuscany excellence: the "casentino", a traditional virgin wool which grants thermal insulation and transpiration but also gets fulled to be waterproof.


Let’s talk about suppliers and production process.

Our products are crafted by Italian artisans in the florentine territory. A big part of the work in RU is represented by prototyping and deleting defects. This is very important for our final message as it involves large but never extreme fittings. We really work hard on making the garments unisex and unisize, it takes a lot of patience and tiny changes to get to an optimal result. The Italian manufacturing has many excellent realities and young talents, you have to find the right persons or you'll end up being stuck in the Chinese low-cost production jam that has smashed the factories operating in the Prato area.

“It is all about knowing who made my clothes, how and where.”

Who is your ideal customer?

We aim to the urbanscape but we don’t want to address a certain type of customer. We like to keep faith to our purpose of union through genderless and unisize fittings, in this chaotic times were everything is confused and chaotic.

Just like your brand, your collaborators are young emerging talents. How do you choose who you work with? What are you looking for, professionally speaking?

It’s an epidemic selection. We look for personal style, genuineness and creativity. Also good vibes.

Can you give a preview of the first collection? What pieces will you present and why?

For the launch in January we focused on one single piece: the parka, a revisiting of the classic M51 with the RU attitude. A single product in two versions: anorak and parka coat.


What’s in the future for RU?

Lots of things for the following months: washes, treatments, fabrics and patterns. Plus, one of the things we mostly care about: the contamination between the garments and the artistic scenario proposed through custom pieces made by contemporary artists. In January we will present a limited edition series but can’t anticipate anything else.


Alessio Ascari and Cristina Travaglini, Francesca Romana Grasso, Samantha Lewis, Susanna de Fusco, Martino Margheri, Guglielmo Profeti, Lorenzo belli, Marco colmar, Yurikaban, Francesca cavarzan, Chiara Tiso, Ottavia di Franco, Giancarlo Barzagli, Simona Santelli, Laura mencattini, Nicola Giannini, Francesco bigazzi and Andrea celandroni.



FASHIONMichele Molinengo